Slow-Loading Ads could be costing you up to 40% of your programmatic revenues. We can help fix that.
Our analysis of the top 50 UK news websites reveals a staggering variance in ad latency. While the
best-performing sites have ads loading within 1.5 seconds, others take nearly nine seconds.
This delay isn't just a minor inconvenience — it’s a significant revenue killer.
For every second your ads are delayed, we typically see a loss of between 4% to 10% in revenue.
Users navigate away before ads load, costing you precious ad views.
Slow ads mean users scroll past before they’re even seen, leading to lower bids.
Ultimately, all of this contributes to lower CPMs and a poorer user experience.
Lisa Kemp
Head of Ad Product, National World
Understand where your slow loading ad problem is coming from, whether it’s CMPs, Google Publisher Tag setup, or third-party integrations.
Stay ahead of the slow loading ads problem with real-time tracking and insights across your portfolio.
Implement the changes that solve the slow loading ads problem, from improving cookie consent processes to optimizing ad stack configuration.
We work with you to help you understand the data and give direct feedback on what to focus on when it comes to slow loading ads.
Don’t let slow-loading ads continue to impact your revenue. Get a free consultation with one of
our ad stack engineers adn discover how you can achieve faster load times, higher ad viewability,
and a significant increase in your ad revenue.