Footballco

the results

Catch Metrics engagement accelerates ad performance and drives new revenue growth.

Reduced ad latency by 29%

Improved CMP load time by 60%

The client

Goal.com, is a globally recognized leader in sports journalism, delivering up-to-the-minute coverage on football. With a highly engaged audience across it’s digital platforms, ensuring a fast and seamless user experience is critical to sustaining user loyalty and increasing ad revenue. Goal.com partnered with us to improve the speed of their programmatic ads and optimise overall ad performance.

“Catch Metrics’ 60-Day Site Speed Sprint was a game-changer for us. They identified key performance issues, provided a clear roadmap to fix them, and boosted our numbers in just weeks. Their actionable insights and hands-on support made all the difference.”

Vanessa Horgan
SVP, Revenue Operations at FootballCo.

the challenge

Goal.com faced significant challenges with ad latency on their website, which led to:

• Decreased User Engagement


• Slow ad loading times were negatively impacting page retention metrics and overall user satisfaction.

• Revenue Leakage


• Prolonged ad latency led to reduced ad impressions and compromised viewability scores, affecting revenue.

• Inefficient Ad Infrastructure


• Existing systems lacked optimisation for handling delivery on slower mobile networks causing bottlenecks in ad delivery.

the solution

We helped Goal to address these issues with a comprehensive site speed sprint:

• Ad Stack Audit

• Conducted a granular review of Goal.com’s ad stack to identify inefficiencies and redundant processes.

• CMP Optimization


• Streamlined the Consent Management Platform (CMP) to minimise delays in user consent collection, reducing loading times significantly.

• GPT Configuration Enhancements


• Improved the efficiency of Google Publisher Tags (GPT), ensuring faster initialisation of ads.

• Real-Time Monitoring


• Established robust monitoring systems to continuously track ad performance and preemptively address latency spikes.