DEXETRO

the results

Catch Metrics leads to faster ads and an immediate jump in revenues

3,000ms reduction in latency

12% increase in IPP

24.14% increase in page RPM

The client

Dexerto is an award-winning gaming platform and a global leader in esports and entertainment news. With a passionate audience of millions worldwide, it’s critical Dexerto delivers a seamless user experience to keep fans engaging with content. Catch Metrics was approached to help maximise programmatic ad revenues.

“The audit was great as we finally had the ability to have somebody with extensive Next.js and Prebid experience which is very complicated to get right and difficult to find”

Nicolas Hulsmans
Cofounder, Dexerto

THE challenge

Unlocking new revenue

Before partnering with Catch Metrics, Dexerto’s advertising operations and revenue teams were facing significant challenges with high ad latency across their platform. These latency issues, combined with limited data insight into their root causes, hindered the team’s ability to provide a seamless ad experience for users.

The Catch data highlighted several performance challenges that contributed to increased load times and system inefficiencies. Additionally, certain legacy operational issues were identified in the ad stack, which impacted overall latency and ad processing speed. These findings underscored the need for targeted optimisations to improve load times

THE solution

Data-Driven Precision: How Catch Metrics Transformed Ad Performance

With Catch Metrics, Dexerto gained the tools and insights necessary to pinpoint the exact causes of their ad latency issues. The Catch Metrics platform revealed a bug that was causing GPT configuration issues on most of their pages, significantly impacting load times. By addressing this and other issues, Dexerto was able to restore a fast, smooth ad experience that aligns with the expectations of their global audience.