Goal.com, is a globally recognised leader in sports journalism, delivering up-to-the-minute coverage on football. With a highly engaged audience across it’s digital platforms, ensuring a fast and seamless user experience is critical to sustaining user loyalty and increasing ad revenue. Goal.com partnered with us to improve the speed of their programmatic ads and optimise overall page performance.

Goal.com faced significant challenges with ad latency on their website, which led to:

Decreased User Engagement
 Slow ad loading times were negatively impacting page retention metrics and overall user satisfaction.

Revenue Leakage
 Prolonged ad latency led to reduced ad impressions and compromised viewability scores, affecting revenue.

Inefficient Ad Infrastructure
 Existing systems lacked optimisation for handling delivery on slower mobile networks causing bottlenecks in ad delivery.

We helped Goal to address these issues with a site speed sprint that looked at:

Ad Stack Data and Code Conducted a granular review of Goal.com’s ad stack data and code to identify inefficiencies and redundant processes.

CMP Optimization
 Streamlined the Consent Management Platform (CMP) to minimise delays in user consent collection, reducing loading times significantly.

GPT Configuration Enhancements
 Improved the efficiency of Google Publisher Tags (GPT), ensuring faster initialisation of ads.

Real-Time Monitoring
 Established robust monitoring systems to continuously track ad performance and preemptively address latency spikes.